Gin’s intriguing history includes a historical association with gender. In the 18th century, gin was heavily linked to social issues, and it gained notoriety as the “Mother’s Ruin.” During this time, gin consumption was often portrayed as a problem of women. However, in modern times, gin has transcended these gender stereotypes. The craft gin movement has focused on creating a spirit that appeals to all genders, highlighting its versatility and diverse flavor profiles. As marketing and branding efforts have evolved, gin is now positioned as a gender-neutral and inclusive spirit, enjoyed by enthusiasts of all backgrounds.
